Case Studies

  • Diversity Recruitment Initiative


    Historically, the London legal profession has attracted lawyers from traditional educational backgrounds. These tend to be students from middle/upper class backgrounds who have attended Russell Group Universities.


  • Base Creative and the Work With Us programme


    Base Creative is a London based web design and online marketing agency. Their Work With Us programme was launched in 2005 and provides a pro-bono digital marketing service for one London-based charity each year. Base Creative decided to work with one charity per year to enable the charity to achieve as much as possible from the partnership. Each project is managed in the same way as work for paying clients and is run and managed to Base Creative’s high standards.


  • Bank of Tokyo-Mitsubishi’s CSR Strategy


    BTMU created a dedicated CSR role in October 2012 in order to create a CSR strategy in Europe, the Middle East and Africa. The bank joined the Heart of the City Newcomers programme in March 2013 which helped them address some of the challenges they were facing. What did they do next?


  • Procuring from social enterprises


    In 2011, the City of London Corporation (COLC) signed up to the Social Enterprise Mark’s ’50in250′ pledge – the campaign encourages and supports businesses to buy from certified social enterprises. They pledged to procure from five social enterprises in 250 days. Read more to learn how they achieved their goal


  • Allianz Global Investors and St. Luke’s partnership


    Allianz Global Investors, a global asset management firm, joined Heart of the City’s Newcomer programme in 2009, aiming to develop their corporate social responsibility activities.


  • Aviva and railway children: long-term partnerships


    In 2009, Aviva launched its global Street to School programme, which recognises that every child living or working on the street should have the opportunity to fulfil his/her potential and aims to help 500,000 children globally by 2015.


  • Sapphire Systems: 2012 Heart of the City Dragon Award winner


    Sapphire Systems is a Heart of the City 2010 Newcomer which is a global provider of financial accounting software and business management software solutions. The business’s Corporate Community Involvement programme was recently recognised at the Lord Mayor’s 25th Anniversary Dragon Awards, where they were awarded the Heart of the City Dragon Award.


  • Spotlight on Julian James, CEO of Lockton


    The community programme at Lockton is a great example of inspiring and effective corporate community involvement. Could you tell us about it as well as what makes your corporate social responsibility programme so strong?


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