Founded in 2000, motive8 began its life as a specialist personal training company. Today they are established market leaders in the design and installation of residential and corporate health and fitness facilities, aiming to ensure that everyone they work with leads an active and healthy lifestyle.

motive8’s journey to Heart of the City


As a small business, motive8’s Board was keen to promote a positive working culture for its employees and ensure their responsible business strategy aligned with their health and wellbeing agenda.

Recognising that having a responsible business approach was fast becoming a key business issue and something important to their corporate clients in tendering processes, motive8 was keen to transform its existing ad-hoc activities into a programme that their staff could be proud of.

motive8 joined Heart of the City’s 2017 Foundation Programme after attending the senior leaders breakfast event hosted by the Rt Hon Lord Mayor at Mansion House.

Having spent time developing their vision and embedding this across the business, Board member, Omar White, felt that joining Heart of the City’s Foundation Programme was a natural progression that would help to add strategic direction and pace to their responsible business goals. motive8 was also keen to get guidance from Heart of the City on how best to communicate its strategy to its client base and employees.

Tackling Child Obesity


motive8’s founder, Nick Sadler, has always been passionate about ensuring children have a positive experience of physical activity from a young age. For a number of years, motive8 has been working with a network of schools in South West London, providing 200 sports sessions per month that aim to encourage children aged 5-16 to lead active lifestyles.

Recognising a high proportion of children were at risk of child obesity, motive8 wanted to do more to tackle this issue and considered scaling up their offering, providing more free places to deprived children on their sports coaching programme. Over the course of the Foundation year, motive8 has made remarkable progress and recently submitted an application to create a community interest company to enable more coaching to be made available and accessible to deprived children.

View the Heart of the City Impact Report 2017 to learn more about how motive8 is establishing local community partnerships, work experience and apprenticeships, and how they reached a sustainability milestone in 2017.

“Being part of the Foundation Programme has been invaluable for us. As a small business, you constantly have numerous priorities to juggle; being part of the Heart of the City network has helped us to understand what we were doing and recognise the potential for the future. It’s certainly brought us closer together as a business and enabled us to have fun in the process.”

– Omar White, Board of Directors and Director for Commercial Operations, motive8

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