Introducing Minority Business Matters brand ambassadors

The following ethnic minority professionals champion Minority Business Matters mission with passion and purpose, and are committed advocates for the project. They bring invaluable expertise and a shared commitment to empowering EMBs. Together, we’re amplifying the voices of EMBs, driving meaningful progress, and fostering a future where diversity and success go hand in hand.

1. Stephanie Camilleri is the founder of The ADHD Advocate and is passionate about empowering individuals with ADHD, especially within minority communities. Through The ADHD Advocate, she provides coaching, awareness training, and resources to help people and organisations better understand ADHD, navigate challenges, and unlock potential by creating a new, empowering narrative around ADHD.
2. Ishwariya Rajamohan FRSA founded Ishoo Rajamohan Coaching to empower women in leadership, helping them build confidence and take the next steps in their careers. Formerly an architect and pastry chef, Ishwariya launched her coaching practice in 2021 and now works globally as an accredited coach, supporting women to achieve their potential.
3. Durwayne McPherson is the Founder and CEO of ShapeU Training and Consulting Ltd., where he offers bespoke leadership and management training for small business owners. ShapeU Consulting delivers tailored solutions to enhance leadership, management skills, and organisational growth, helping entrepreneurs develop strategic approaches and drive sustainable business performance.
4. Michelle Raymond is the CEO of The People’s Partner Ltd and an Executive Leadership Coach and Trainer focused on strengthening future leadership pipelines. Michelle’s work helps organisations retain a competitive edge and minimise risks by embracing culture, inclusion, and strategic change.
5. Dawn Jarvis is the founder of Dawn Jarvis Ltd, a Healthcare Business Management Consultancy offering healthcare consultancy, training, facilitation, coaching, diversity and inclusion services, and business support. Her work supports healthcare organisations in achieving growth and positive outcomes across the sector.
6. Segun Lee-French is an accomplished singer, poet, composer, playwright, filmmaker, and club promoter. Segun was a singer for the band Earthling and has toured across Europe, with work featured on MTV, BBC1, and Canal 5. Segun’s poetry and plays have been commissioned by BBC Radio, and his debut solo show Bro 9 won multiple awards. His poetry collection Praise Songs for Aliens was published in 2009, and his play Palm Wine & Stout was broadcast on Radio 4 and toured the UK in 2014.
7. Shashin Shah is the Founder and CEO of Onepoint, a boutique consultancy specialising in IT systems, data, and analytics. With over 40 years of experience, Shashin leads a team of architects and engineers to deliver enterprise-grade, AI-powered solutions for global clients, focusing on digital transformations that create measurable value.