In this online Lunch and Learn we’ll discuss what greenwashing is, why it matters, and how your business can minimise its risks. You’ll learn about the dangers of greenwashing, how it damages brand trust, and what steps you can take to implement transparent, credible sustainability practices.
We’ll explore honest communication strategies, the value of third-party certifications (such as ISO norm, B-Corp and Science Based Targets initiative [SBTi]), and small, actionable changes that could make a big difference to small to medium-sized enterprises (SMEs). With examples and a practical approach, this session will help you strengthen your brand’s integrity and avoid costly mistakes.
Why Attend?
- Learn how to spot greenwashing and avoid its common pitfalls.
- Understand the legal and reputational risks of greenwashing.
- Gain insights into transparent sustainability communication.
- Leave with actionable steps to prevent greenwashing.
- Ask questions and gain insight tailored for SMEs.
Key Takeaways
- Guidance on what greenwashing is and why it’s harmful to your business/brand reputation.
- Awareness of the legal and financial risks tied to misleading claims.
- Practical steps for avoiding greenwashing in your business.
- Techniques for honest and transparent sustainability marketing.
- Insights into certifications that enhance your brand’s credibility.
- Knowledge of small, realistic sustainability practices that build trust.
Who Should Attend?
This session is ideal for small business owners, marketing managers, and sustainability officers who want to ensure their environmental efforts are authentic and transparent. It’s also valuable for anyone looking to avoid the reputational risks of greenwashing.
Agenda
- 12:00 Introduction and welcome
- 12:05 Presentation on Greenwashing
- 12:30 Q&A
Speaker Profiles
Julia Cripps, Associate at Hogan Lovells
Julia is an associate in the Sustainable Finance and Investment practice. She advises large corporates, banks, asset managers, private equity firms and insurers in connection with ESG-related UK and EU regulatory obligations. Julia assists clients in navigating complex issues arising out of the changing regulatory landscape. Her work includes advising on mandatory corporate sustainability reporting requirements in the UK and EU, multi-jurisdictional disclosures and compliance reviews, and ESG aspects of corporate transactions. Julia also assists clients with their global ESG regulatory implementation projects, which includes monitoring for key ESG-related developments and preparing clients to prioritise and comply in an efficient manner.
Second Speaker TBC
Organisation Bio
Hogan Lovells is a global law firm advising on corporate, finance, litigation, regulatory and IP law, at the intersection of business and government. It is committed to playing a leadership role in driving inclusive and sustainable development in which people and planet prosper. As part of that commitment the firm provides legal advice to social enterprises and other impact organisations through its impact economy practice, HL BaSE.
How to sign-up
You can sign-up for this Lunch and Learn via our Eventbrite page here
If you’re If you’re looking for guidance on your journey to net zero, our Climate Action Toolkit is FREE and has been designed especially for SMEs in collaboration with sustainability experts.
This Lunch and Learn recording will be accessible to our members only. If you’d like to join our community of SMEs and gain access to a wider range of support, please consider signing up to our Climate course, or Foundations for Responsible Business programmes.
