Small charities, big difference

What difference can a small business make? Heart of the City members are rightly proud of every pound they raise to support community projects. But many of our members are all too aware that the money they fundraise is tiny in comparison to the issue they want to tackle. Across London there are a range of ways designed to help the cash you raise go further, by pooling your funds with those of other companies and individual donors to jointly fund great charitable projects.

Heart of the City members work with the London’s Giving projects, The Fore, the Funding Network, East End Community Foundation and others. Some of our recent members have worked with the London Community Foundation. Below Becky from the London Community Foundation sets out the importance of giving locally:

If you want to make a difference in London, this is where to start.

Charitable giving with an impact is not only reserved for large, corporate-backed charitable initiatives. Frequently we find companies surprised at the diversity of grassroots charities on their doorstep which would benefit from targeted and meaningful support. The London Community Foundation offers businesses of all sizes the opportunity to strengthen their community links through supporting and engaging with small charities and community organisations.

Far from being large well-known charities, community organisations can often be characterised by local leadership and volunteers. Often, they are described as the ‘glue’ that hold communities together, first to spot unmet needs and fill gaps in services. We specialise in funding these organisations in the knowledge that while 97% of all charities have an income of £1M or less, they receive just 19% of all funds.

We also want to ensure our grant-making is as impactful as possible – which is why we recently surveyed over 200 frontline organisations and conducted focus groups with a further 35 participants. ​Respondents fed back on their funding needs and rated their view of London’s most pressing issues. These insights have fed into our grant-making strategy, our priority being to help tackle London’s social problems. We offer businesses the opportunity to join forces and collectively deploy funds annually against our priority areas of focus:

Future London​ supports community organisations offering high quality engagement, diversionary interventions and trauma-informed support for London’s young people.

Connect London​ invests in activities that create connections, support integration and celebrate London’s diversity.

Thrive London​ supports day centres, hostels, food banks and community services tackling barriers to work.”

If you’d like to find out more or contribute towards one of the themes outlined above, please get in touch with Becky Crosweller, Director of Business Development and Communications.

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