Ambassador recommends: Cristina Covello from Fooditude

Heart of the City | 20 July 2021 | News
Ambassador recommends: Cristina Covello from Fooditude

Every month we like to share a recommendation from one of our ambassadors: something that inspires them in their responsible business work. This month we asked Cristina Covello, Head of Strategic Growth at Fooditude. Fooditude is a boutique contract caterer that puts CSR and sustainability at the top of the agenda. Cristina and her colleagues completed Heart of the City’s foundation programme and now they’re part of our ambassador network.

Food waste

“As a hospitality company, food waste is a hot button issue for us. Without mincing words, we have a lot of it and we struggle to control it. But, with the help of WRAP and their “Guardians of Grub” campaign, we’ve made some good progress on reducing our waste and hopefully, we’ll continue our downward trend. WRAP is a charity and their vision is a world where resources are used sustainably. They have tons of great resources on how to reduce waste – not just food waste. WRAP covers all sorts of sectors and also provides resources for consumers.”

Working from home

“Now that so many people work from home, reducing waste in the office extends to reducing waste at home. If this is an area you want to explore with your employees you could look at WRAP’s citizen behaviour change campaigns. With #PlasticFreeJuly upon us, why not engage staff with conversations about reducing plastic waste and using ideas from WRAP’s Clear on Plastics campaign? Here’s a short blog post from the campaign to get the conversation started.”

A circular economy

“Reducing waste and using resources more sustainably relates to the circular economy. Back in February, I attended a virtual conference about regenerative agriculture called Save Our Soil, and it reignited my interest in the circular economy and the businesses or business models that embrace it.

If you’re interested in sustainable food systems, check out this presentation by Catherine Weetman, author of The Circular Economy Handbook. It has some great stats, not just about food but also about consumers’ changing attitudes toward business and the environment.

The Ellen MacArthur Foundation, a charity that promotes the circular economy, is another great place to learn more about the concept. They’ve developed loads of resources to help businesses and individuals learn more and apply this type of thinking. They even have free courses – one taught in conjunction with Delft University of Technology – that I have just signed up for!

I hope that some of these resources will have sparked your interest and got you thinking about waste in your business. If you’re inspired to sign up for the course, please let me know so that we can compare notes!”


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