Contributor Recommends: A Beautiful Constraint

Heart of the City | 18 July 2019 | Contributor recommends
Contributor Recommends: A Beautiful Constraint

For July’s Contributor Recommends, we spoke to Suzy Christopher, Charities and Community Director at BT Group. As part of BT’s Digital Impact and Sustainability team, Suzy creates campaigns and leads partnerships that encourage BT’s customers and colleagues to have a positive social impact in their local communities. She’s passionate about skills-based volunteering, and is a trustee for GB Wheelchair Rugby and the Lord’s Taverner’s.  Suzy is also an Ambassador for Hot Topic’s ‘Meaningful Business 100’ – an annual celebration of the top 100 individuals globally using business influence to help achieve the UN SDGs.

“My top recommendation for Heart of the City members is a book called ‘A Beautiful Constraint’ by Adam Morgan and Mark Barden, which challenges you to think more creatively and really super-charges problem solving.

In the world of doing business purposefully, there can be many day-to-day challenges – from budget and time pressures, to competing business priorities.

‘A Beautiful Constraint’ helps to move you away from the well-trodden path you might usually take when solving a problem, and instead encourages you to reframe would-be obstacles in a new light. It’s probably best summed up by the old adage, “if life gives you lemons, make lemonade”.

Or in other words, the book explains how you can take a problem – or a constraint – and really make it work for you, not against you.

For instance, one of the key takeaway concepts is how you can transform your mindset – and that of colleagues – by looking at constraints as positive inputs rather than hurdles.

So instead of thinking “we can’t because…” think about how you can flip that to “we can if…”.

Peppered throughout the book are real-life examples and case studies, and Morgan and Barden lay out their thinking in a simple to action six step methodology.

It’s a practical guide to changing your perspective and approach. Imagine the outcomes you can achieve and the difference you’ll make if you not only identify your problems, but see them as ‘beautiful’ – to be embraced and made to work for you!”

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