We’re accustomed to seeing businesses take part in awareness campaigns such as Mental Health Awareness Week, Pride Month and International Women’s Day, but how do they make sure their company’s impact grows every time they participate? We spoke to Rachel Engel, Regional Head, Macquarie Group Foundation, EMEA and trustee at Heart of the City about how their activities around the green ribbon campaign during Mental Health Awareness Week this year had its biggest impact yet.
Macquarie takes part in the green ribbon campaign for various reasons: to support the campaign’s objective to #EndTheStigma of mental health at work, to showcase the wellbeing support that Macquarie offers to employees and to encourage staff to share their experiences and support their colleagues.
2019 is the third year that Macquarie has supported the Lord Mayor’s #EndTheStigma campaign. They started in 2017 with just their London office taking part, expanding across the UK in 2018, and Rachel said it really took on a global feel this year. This year, employees in Macquarie’s offices around the world from Reading to Johannesburg, and from Vienna to Sydney wore green ribbons, posted about wellbeing and shared their stories all week on Macquarie’s internal social media. Macquarie’s 15 wellbeing ambassadors were promoted online and in offices, and they also used the campaign to launch a wellbeing and inclusion curriculum across the company.
The campaign was supported by leaders at Macquarie as well. Global CEO Shemara Wikramanayake wore her green ribbon when she hosted an all staff meeting for over 800 employees in London. They also went external, with analyst Guy Peddy wearing his green ribbon when speaking on Sky News that day.
“This is a great example of our business ensuring we support staff, their health and wellbeing through leadership and inclusion”, said Rachel.
In 2019, a record 600+ Macquarie employees in the EMEA region took part in Mental Health Awareness Week. They saw their highest employee engagement yet and lots of collaboration in sharing stories and supporting each other. We can’t wait to see how Macquarie builds on this in 2020!