Contributor Recommends: Doughnut Economics

For our first Contributor Recommends feature, Emma Cooke, Head of Citizenship at Herbert Smith Freehills recommends ‘Doughnut Economics’ by Kate Raworth.

This book take a refreshing and modern view of economics which challenges traditional thinking and helps to position responsible business. As a CSR practitioner I found the bringing together of various modern economic theories to introduce the donut, which places social, economic and environmental issues at its heart, a relatively simple and engaging way to contextualise sustainable development. It creates what is described as the ‘social foundation’  and ‘ecological ceiling’ so that we live within our means. The ideas Raworth introduces provide a nuanced way to move the conversation on sustainable business models from the niche into the mainstream. Raworth’s core premise, that economics and the economy should not focus solely on the growth of GDP to the detriment of the social and environmental but that social and environmental development will lead to a better future, support challenging conversations within the industry about how we become more responsible businesses.

Emma Cooke

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