Last week saw fabulous awards success for Heart of the City members: SMEs Beck Greener and David Miller Architects wowed the Dragon Awards judges with their responsible business programmes; and GivX published its top ten SMEs for community value- nine were Heart of the City members or former members.
Applying for awards and indexes can be a wake-up call for companies to start measuring their responsible business programmes, but there are internal reasons to start doing this too. Measuring your work’s impact is crucial to running more effective programmes, to demonstrate their value to senior sponsors, and it helps you communicate to colleagues the difference they have made.
But starting to measure what you do can seem overwhelming, even for large firms. In their recent report Corporate Citizenship noted that just 24% of companies provided comprehensive impact data.
We know that measuring impact is a big challenge for many Heart of the City members. That’s why we really recommend starting small and building up. Getting into the habit of recording your inputs (the activities you do) sets a framework that you can build on later and start measuring outcomes (your results!).
The GivX community benchmarking tool and the Carbon Trust SME carbon calculator are both simple (and free!) ways of starting to do this.
Karina will be sharing a HotC Highlight on measuring impact later this month developed with our friends at New Philanthropy Capital- so watch this space…